HomecareCRM has announced a partnership with Power Shot Training, Inc. to deliver a comprehensive sales and training solution to the home care industry. 

Joining HomecareCRM’s customer relationship management (CRM) solutions and Power Shot Training’s sales and marketing training, the partnership looks to provide home health care and long-term care providers with an opportunity to learn and implement growth strategies from qualified sales experts.

“For years, the industry has been getting by with sub-par sales training delivered by less than qualified sales experts,” said Chris Tunnell, senior vice president of sales for HomecareCRM. “With this partnership, we are committed to providing the highest level of sales performance training available to the Homecare industry.”

It takes more than someone with knowledge of the home care industry to equip providers with the skills and tools needed to survive and grow in such a challenging market, added Tunnell. 

“It takes proven sales expertise and technology tools built on marketing and sales best practices,” he said. “Together, HomecareCRM and Power Shot Training will delver on that promise.”

Power Shot Training’s résumé includes hundreds of agencies and thousands of sales reps delivering a single goal of providing training and strategies to foster sales growth. 

 Under terms of the partnership, Power Shot will exclusively represent HomecareCRM’s industry-specific CRM solution during its sales training programs. 

“the days of ‘Nice Guy Marketing’ in the Homecare industry are over,” said Michael Giudicissi, president of Power Shot Training.

In the world of pay for performance, Accountable Care Organizations and 20,000 private duty agencies, one thing becomes clear, adds Giudicissi. 

“If an agency doesn’t utilize a professional selling effort—well trained and well managed—with state of the art tools and data, they will eventually cease to exist in the increasingly competitive world of home care.”

Written by Jason Oliva